My mission is to help you with any marketing, sales or business decisions you may have. I can be an adviser, a sounding board or I can jump in and help you get some work done and wine sold.
Below a short list of topics I can work on and a few questions worth asking
- Is your brand well positioned to sell to your target customers?
- How can we strengthen your brand to increase recognition and customer loyalty (sales!)
Brand building & development
- What is your brand identity? What is your story?
- How are you communicating it?
- Is your "brand universe" consistent?
- Evaluate your market and target customers
- Are your products adapted to both your market and target?
- What strategies can we develop to best promote your products?
- How is your communication with the trade? With your mailing list?
- Can we improve both to increase customer loyalty and sales.
Sales strategy & business development
- Evaluate your current situation and sales channels to define axis of growth
- Evaluate your current situation
- Are you exploiting this sales channel at its best?
- Are you utilizing visits and events to create brand loyalty and generate sales?
- How is your wine club program? Can we improve it to better fulfill your customers needs and their loyalty to your brand?